“Marketing is about doing EVERYTHING that you need in order to attract and keep a customer”
Many small & medium businesses have brilliant ideas, yet many failed to market them. This is usually due to the inability to develop good strategies and lack the practicalities of executing them. Feeling compelled to help, Brandon Chan co-founded Worldwide Marketing Specialist (WMS), a specialized agency established to help organisations realize business ideas.
Prior to co-founding WMS, Brandon was a consultant for one of Asia’s largest organisational development company. He was involved in strategic development assignments for various organisations across different industries such as Bonia, SOGO, Diamond Water System, Touch n Go, EXIM Bank, KWAP, etc. These experiences not only gave him real perspectives on the concerns that most businesses have, but also learned many world-class processes and solutions.
His 10 years of experience playing different roles in Sales, Marketing and General Management, has help him developed a unique hybrid set of skills which includes:
- Business Development
- Performance Management
- Search Engine Marketing
- Direct Marketing
- Event Management
Brandon’s mix of skills and experiences enabled him to approach marketing differently, sometimes counter intuitive too. He is now dedicated to help business owners in Customer Experience strategy and Fulfillment, which involves marketing activities such as advertisement & promotion, as well as improvement on cross-functional processes in customer service, operation, & HR. He is committed to execution excellence at every customer touch points.